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Synthetic Users is an AI solution that allows businesses to do user research without the hassles of recruiting volunteers. The technology allows users to evaluate products, ideas, and concepts using synthetic users, which are AI-driven virtual participants. According to the company, synthetic users help teams to make confident judgments and gain unique insights regarding their product’s features, roadblocks, and target customers. The technology enables teams to easily create and target specific groups, generating significant feedback that can be used to fine-tune and segment product features. The synthetic users assist teams in discovering client preferences and behaviors, as well as navigating toward a successful proposition for market validation.

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