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BOSCO™ is an AI-powered digital marketing intelligence platform that enables marketers to plan their digital marketing budget more efficiently. The tool provides personalized reporting dashboards by combining internal marketing data with algorithmic modelling. Marketers can make data-driven decisions on digital marketing spend based on insights easily accessible through the platform’s user-friendly interface. BOSCO™ does not rely on the user’s marketing budget; instead, it ranks the user’s domain against its closest competitors in the same category using its BOSCO™ Index. The index is based on data from trusted third-party domains collected from previous digital interactions, measuring how effective the user is with investments in organic and paid media channels.

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